MZAWA COFFEE
Welcome to Mzawa Coffee, where you embark on a journey into the heart of authentic and locally sourced Kenyan Arabica coffee. Explore the realm of Mzawa Coffee, your portal to the genuine favours rooted in the Central Highlands' picturesque landscapes. Our coffee beans are carefully planted and nurtured by small-scale farmers, fostering a community-driven harvest that truly embodies the essence of our region. The name 'Mzawa,' borrowed from the Swahili term for 'Local,' perfectly captures the heightened quality of our coffees. Immerse yourself in the rich favours and enchanting aromas of our sustainably-grown Arabica beans, cultivated at altitudes exceeding 1600 meters above sea level, ensuring a delightful and elevated coffee experience awaits you."
Brand Identity:
Crafted to reflect the essence of Kenyan coffee culture, the brand identity of Mzawa Coffee embodies authenticity, tradition, and community. The logo, inspired by traditional African motifs and coffee berries, leaves, and sun rays, symbolizes the rich heritage and natural bounty of the region.
Color Palette:
Inspired by the natural hues of Kenya's landscape, the color palette of Mzawa Coffee blends earthy tones with vibrant accents. Warm browns and deep greens evoke the lush foliage and fertile soil of the Central Highlands, while pops of dark goldenrod symbolize the passion and energy of the local coffee community.
Brand Pattern:
A bespoke brand pattern, inspired by traditional Kenyan textiles and geometric motifs, adds depth and visual interest to Mzawa Coffee's packaging and marketing materials. This versatile pattern can be seamlessly integrated into various design elements, enhancing brand recognition and creating a cohesive visual identity.
Brand Stationery:
Consistency and sophistication define Mzawa Coffee's stationery suite, including business cards, letterheads, and envelopes. Clean lines, minimalist design elements, and the brand's signature color palette ensure a cohesive and professional aesthetic across all communication materials.
Overview:
Embark on a sensory journey through the heart of Kenya with Mzawa Coffee, where every sip tells a story of local tradition, community empowerment, and unparalleled quality. This project encapsulates the creation of Mzawa Coffee's brand identity, and packaging design for their signature blends - Mzawa Mountain Valley Dark Roast and Medium Roast, along with the development of the brand's stationery, color palette, and unique brand pattern.
